A large part of SEO is making sure that the technical side of your website is in order. Search engines have sophisticated algorithms that crawl and evaluate sites. If these algorithms detect anything that is not quite right with a site’s technical configuration, it could end up hurting the site’s SEO. Given this, it’s important to have the right tools in your arsenal to identify any technical issues that may be impacting organic search performance.
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What is Technical SEO?
Technical SEO is the process of optimizing your website for search engines to be able to access, crawl, interpret and index it – ensuring there are no problems along the way. It is called “technical” because it refers to the infrastructure of a website rather than the actual content or website promotion. The goal of technical SEO is to make sure search engines can access and use your website without any issues.
Why Technical SEO is important?
Technical SEO is important because it makes sure your website is easy to use and navigate for both users and search engine bots. If your website is hard to use or has a lot of technical problems, it won’t rank as well as it could in search engine results pages. Good technical SEO can help you attract more organic traffic, which can lead to more customers and conversions.
Best Technical SEO Audit Tool
1. Google Search Console :
Google Search Console previously known as Google Webmaster Tools is a free service offered by Google that helps you monitor and troubleshoot your website’s technical SEO issues. With it, you can verify that Google’s web crawlers can access all pages on your site, ensure that new pages are being indexed as expected, and receive alerts when Google detects any potential problems with your website’s indexing or spammy content.
In addition to its technical SEO features, the console also allows you to view your website’s backlink profile in its entirety and track your keyword rankings on the SERPs (Search Engine Results Pages).
Free or Paid: You can start using Google Search Console for free by following the instructions at the link above. This service is provided by Google and it is a great way to improve your website’s visibility in search results.
2. Screaming Frog :
The Screaming Frog SEO Spider tool is a website crawler that rapidly analyzes websites of any size and delivers users technical SEO recommendations. With this tool, you can identify and remove negative ranking factors impacting your websites, such as broken links, errors, and redirects. Additionally, you can analyze metadata and page titles, as well as generate XML sitemaps.
Free or Paid: The free version allows users to crawl up to 500 URLs, while the paid version (only ￡149/year!) offers unlimited URL crawling.
3.Google PageSpeed Insights :
Google PageSpeed Insights is a powerful technical SEO audit tool that can help you optimize your page speed and improve your website’s overall performance. Just enter a URL into the tool and Google PageSpeed Insights will analyze the page’s contents and deliver actionable recommendations on how to improve its speed and user experience.
If you’re looking for a comprehensive report on your website’s performance, the Google PageSpeed Insights (PSI) tool is a great option. It’ll not only assess your Core Web Vitals, but also provide Lighthouse lab data, opportunities, diagnostics, and passed audits. Having this information at your fingertips will help you identify areas of improvement so you can make your site even faster and more user-friendly.
Free or Paid:- Google PageSpeed Insights is free for everyone to use. It’s a great tool that can help you improve your website’s performance.
4. Google’s Mobile Friendly Testing Tool :
Google’s mobile algorithm update in April 2015 caused many website owners to change their design to a responsive or mobile website in order to maintain their ranking. To help with this, Google created a mobile-friendly testing tool. This tool allows website owners to see if their design will lose rankings from the update.
The Mobile-Friendly test is quite simple to use – all you need to do is enter the full URL of the web page you wish to test. The test shouldn’t take more than a minute, and you’ll get results that include a screenshot of how the page appears to Google on a mobile device, as well as any mobile usability problems that were found. This allows you to see how your website looks on a mobile device and fix any problems so that your website is fully functional and optimized for mobile users.
Free or Paid:- Google’s Mobile Friendly Testing Tool is FREE to use.
5. Siteliner :
Siteliner is an excellent tool for finding and removing duplicate content on your website.. Simply enter your domain name and let Siteliner do its job. It will quickly crawl your site, analyze your content, and generate a live report.
The report will tell you which pages have duplicate content and the percentage of duplicate content. Duplicate content is an issue that can arise when you’re not monitoring your website’s pages carefully enough. To avoid having too much duplicate content, analyze each page of your website regularly and make the necessary changes as needed.
Free or Paid:- Siteliner is a free online service that helps you check the 250 most popular pages on your website. You can also use the Siteliner Premium service to analyze up to 25,000 pages and save your previous results for future reference.
Conclusion:
We hope you enjoyed our list of the Top 5 Technical SEO Audit Tools. Now that you’ve read this, it’s time to go out and audit your website. Make sure you are following all of the best practices for SEO and that your website is running as fast as possible.
FAQs
What is the main aspect of technical SEO?
Technical SEO is about making your website better to search engines. It is about making your website faster and easier to crawl. It is also about making your website more understandable to search engines.
What is technical SEO and on-page SEO?
technical SEO is when you do things to make your website run better and faster. For example, if you have a slow website, you can use technical SEO to make it faster. On-page SEO is the practice of optimizing web page content for both search engines and web users. The goal of on-page SEO is to make your web pages more easily found and understood by both search engines and users.
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