Local SEO has become one of the biggest conversation topics for SEO experts. Google is adding more local SEO elements to their ranking algorithm and more and more local businesses are trying to figure out how to optimize their presence. Local SEO is a very broad topic, so in this blog I’ll be looking at some of the most important tools that can assist local businesses in improving their presence and engagement with their audience.
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What is Local SEO in Digital Marketing?
Local SEO is a process that can help businesses increase their online visibility, traffic, and brand awareness in their local area. If you have a physical location or serve a geographic area, you can benefit from local SEO. Optimizing your online presence allows you to reach more potential customers and grow your business.
Why is Local SEO Important?
Local SEO should be a key focus for any business owner selling products or services in their local area. With search engines increasingly giving more attention to location-based searches, investing in local SEO has become essential for businesses wanting to stay ahead of the competition. Local SEO not only helps businesses gather more leads but also converts them at a faster rate.
So here are the 5 best local SEO software you should use to improve your local search rankings.
1- BrightLocal
BrightLocal is the perfect platform for agencies and brands who want to improve their local rankings, generate more traffic and leads from local searches, and manage their reviews/reputation. The three main components – local marketing tools, reputation manager, and citation builder – make it easy to get the most out of your local SEO efforts.
BrightLocal makes it easy to track your Local and Google My Business rankings, search Grid rankings, and Citations (Name, Address, and Phone). You can also build Citations for your business, monitor your reviews on all major platforms, integrate Google Analytics, and monitor Social Mentions across the internet.
BrightLocal Price: FREE Version (For 14 Days Trial) , PAID Version (Start From $29 Monthly)
2- Moz Local
Moz Local is a popular local SEO tool developed by Moz. If you’re looking to boost your business’s local visibility and ensure your business listings are accurate, consistent, and visible across the web, Moz Local is a great option. When used correctly, it can really help level up your local SEO strategy.
Moz Local helps you manage your online listings, track their performance, and optimize them for better results. It distributes your listing information in real time to the key directories and essential data aggregators. Moz Local also enables you to claim your Google My Business (GMB) listing and sync any changes to your GMB profile. When
you update your listing data, Moz Local automatically sends out that information across the Local Search ecosystem. Plus, you can monitor the latest reviews and ratings of your business from one place.
Moz Local Price: FREE Version Not Available, PAID Version (Start From $14 Monthly)
3- Listing Management Tool by Semrush
The Listing Management tool makes it easy for you to keep your business data accurate and up-to-date across all popular directories. With this tool, you can add and update your listing data on the go, and track updates to ensure that your listings are consistent across all platforms.
This local SEO tool also enables you to track customer reviews, how high your business ranks against competitors in your target city, and your current local search performance across multiple cities. You can even configure the tool to send you weekly or monthly location reports via email, so you can stay on top of your progress without having to log into the tool frequently. Learn more about how to find local citation opportunities with our local citation software – it’s a great resource for any business owner or marketing team!
Listing Management Tool Price: FREE Version (For 7 Days), PAID Version (Start From $119.95 Monthly)
4- GrowthBar
Growthbar is a low-cost local SEO tool that can be used as a standalone web app or as a Chrome extension. It allows you to track the position of the top keywords for a website, which can be useful for competitor analysis and local keyword research.
Growthbar’s domain authority insights will help you keep track of your competitor’s progress. Use the rank tracker to see which domains rank for certain keywords, or get frequent appearances for certain queries. This way, you can strategize your next move and stay ahead of the competition!
GrowthBar Price: FREE Version (For 5 Days Trial) , PAID Version (Start From $29 Monthly)
5- Georanker
Georanker is a top-of-the-line website ranking tracker that not only tracks a website’s ranking by locations across the world but also displays this information in easy-to-read heat maps with distinct colors. This way, users can quickly and easily see which locations their website ranks high in.
In addition to this helpful ranking feature, Georanker also has a citation tool that allows users to determine the sources of the citations their competitors use. This is an invaluable tool for users who are looking to improve their website’s ranking. By knowing where their competitor’s citations come from, they can plan targeted campaigns to improve their own ranking.
Lastly, Georanker’s local rank tracker shows users the exact position of their targeted locations. This feature is especially useful for users who are targeting multiple locations for their campaigns.
Georanker Price: FREE Version (For 7 Days Trial), PAID Version (Start From $99 Monthly)
Conclusion :
Our list of the top local SEO tools should help you to ensure that you stay one step ahead of your local competition. If you feel that we left out any tools that should be on this list, please feel free to share your thoughts with us in the comments below!
FAQs :
What is the difference between SEO and local SEO?
SEO is the process of optimizing a website to rank higher in search engine results, Local SEO pertains to how well a website appears for searches done in specific geographic areas. The strategies for both types of SEOs are very similar.Both types of SEO focus on keywords, site structure, link building, and content.
How do you know if you need local SEO?
Local SEO is a must for businesses that want to be visible to customers in a specific geographic area. By optimizing your website for local search, you can improve your chances of being found by people who are searching for businesses like yours online.
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