10 Best LinkedIn Analytics Tools: Boost Your B2B Strategy

LinkedIn has become an indispensable platform for B2B businesses to connect with potential clients, build brand awareness, and generate leads. To maximize your LinkedIn efforts, it’s essential to track and analyze your performance using the right tools.

LinkedIn analytics tools provide valuable insights into your audience engagement, content performance, and campaign effectiveness. By understanding these metrics, you can optimize your LinkedIn strategy, identify areas for improvement, and ultimately achieve better results.

In this article, we’ll explore the top 10 LinkedIn analytics tools that can help you boost your B2B strategy. We’ll also provide a comprehensive feature comparison table to help you choose the best tool for your specific needs.

LinkedIn Analytics Tools Comparison Table

1. Inlytics: A Powerful LinkedIn Analytics Tool

Inlytics is a comprehensive LinkedIn analytics tool designed to help you optimize your content performance and grow your influence.

• Detailed engagement metrics: Track likes, comments, shares, and clicks to understand how your content resonates with your audience.
• Follower growth analysis: Monitor your follower growth rate and identify factors influencing it.
• Content performance analysis: Analyze the performance of different content types (posts, articles, videos) to identify your audience’s preferences.
• Competitor analysis: Track your competitors’ LinkedIn activity to benchmark your performance and identify opportunities.
• Customizable dashboards: Create personalized dashboards to visualize your LinkedIn data in a way that suits your needs.
• Data export and reporting: Easily export your data and generate reports for analysis and presentation.

Inlytics is particularly valuable for those seeking in-depth insights into their LinkedIn performance. Its comprehensive features and user-friendly interface make it a popular choice among marketers and professionals looking to optimize their LinkedIn presence.

Inlytics pricing :

Analyze plan – $12/mo
Professional plan – $20/mo

2. Dripify: A LinkedIn Lead Generation Tool

Dripify is a specialized LinkedIn tool designed to help you generate and nurture leads. Its key features include:

• Lead generation automation: Automatically send connection requests, personalized messages, and follow-ups to potential leads.
• Drip campaigns: Create automated sequences of messages to engage with leads over time.
• Lead nurturing: Track lead interactions and personalize your outreach based on their behavior.
• Prospecting tools: Find potential leads based on specific criteria, such as industry, job title, or company size.
• Integration with CRM: Sync your LinkedIn leads with your CRM system for seamless follow-up.

Dripify is particularly useful for businesses looking to streamline their lead generation process on LinkedIn and build stronger relationships with potential clients.

Dripify pricing :

Basic plan – $59/mo
Pro plan – $79/mo
Advanced plan – $99/mo

3. DashThis: A User-Friendly LinkedIn Analytics Tool

DashThis is a versatile analytics platform that offers a user-friendly interface and customizable dashboards. Its key features include:

• Easy-to-use dashboards: Create and customize dashboards to visualize your LinkedIn data in a way that suits your needs.
• Data visualization: Use charts, graphs, and other visual elements to understand your data more effectively.
• Integration with multiple platforms: Connect DashThis to various data sources, including LinkedIn, to get a comprehensive view of your performance.
• White-label reporting: Share your reports with clients or stakeholders without branding.
• Scheduled reports: Automatically generate and send reports on a regular basis.

DashThis is a great option for those who want to create visually appealing and informative reports from their LinkedIn data. Its simplicity and flexibility make it a popular choice among marketers and business professionals.

DashThis pricing :

Individual plan – $49/mo
Professional plan – $149/mo
Business plan – $289/mo
Standard plan – $449/mo

4. Zoho LinkedIn Analytics: A Comprehensive Tool

Zoho LinkedIn Analytics is a powerful tool that offers a comprehensive view of your LinkedIn performance. Its key features include:

• Detailed engagement metrics: Track likes, comments, shares, and clicks to understand how your content resonates with your audience.
• Follower growth analysis: Monitor your follower growth rate and identify factors influencing it.
• Content performance analysis: Analyze the performance of different content types (posts, articles, videos) to identify your audience’s preferences.
• Competitor analysis: Track your competitors’ LinkedIn activity to benchmark your performance and identify opportunities.
• Integration with other Zoho tools: Seamlessly integrate with other tools in the Zoho suite for a unified view of your marketing efforts.
• Customizable dashboards: Create personalized dashboards to visualize your LinkedIn data in a way that suits your needs.

Zoho LinkedIn Analytics is a great choice for businesses that already use other Zoho tools, as it offers a seamless integration and a comprehensive set of features for analyzing your LinkedIn performance.

Zoho LinkedIn Analytics pricing :

Cloud :

Basic plan – $30/mo
Standard plan – $60/mo
Premium plan – $145/mo
Enterprise plan – $575/mo
Custom plan – Contact Zoho team

On-premise :

5. Mention: A Social Media Listening Tool

Mention is a social media listening tool that can be used to track conversations and mentions related to your brand or industry on LinkedIn and other platforms. Its key features include:

• Keyword monitoring: Track mentions of specific keywords, brands, or competitors.
• Sentiment analysis: Analyze the sentiment of mentions to understand how people feel about your brand.
• Influencer identification: Identify influencers in your industry who might be relevant to your brand.
• Competitive analysis: Track your competitors’ social media activity and engagement.
• Crisis management: Monitor for negative mentions and respond quickly to potential crises.

While Mention is not specifically designed for LinkedIn analytics, it can be a valuable tool for understanding the broader conversation around your brand on social media.

Mention pricing :

Solo plan – $49/mo
Pro plan – $99/mo
Pro plus plan – $179/mo
Company Plan – Contact Mention Team

6. SocialPilot: A Social Media Management Tool

SocialPilot is a comprehensive social media management tool that offers a range of features for managing your LinkedIn presence. Its key features include:

• Content scheduling: Schedule posts for multiple social media platforms, including LinkedIn.
• Content calendar: Organize your content and plan your publishing schedule.
• Bulk scheduling: Upload multiple posts at once for efficient scheduling.
• Social media analytics: Track your performance metrics, including engagement and follower growth.
• Social media inbox: Manage comments, messages, and mentions from a centralized inbox.
• Team collaboration: Work with team members and clients to manage your social media accounts.

While SocialPilot is not specifically tailored for LinkedIn analytics, it offers a range of features that can help you manage your LinkedIn presence effectively.

SocialPilot pricing :

Agency+ plan – $200/mo
Agency plan – $100/mo
Small Team plan – $50/mo
Professional Plan –$30/mo

7. Sendible: A Social Media Management Platform

Sendible is a social media management platform that offers a range of features for managing your LinkedIn presence. Its key features include:

• Content scheduling: Schedule posts for multiple social media platforms, including LinkedIn.
• Content calendar: Organize your content and plan your publishing schedule.
• Social media analytics: Track your performance metrics, including engagement and follower growth.
• Social media inbox: Manage comments, messages, and mentions from a centralized inbox.
• Team collaboration: Work with team members and clients to manage your social media accounts.
• Social media listening: Monitor conversations related to your brand or industry.
• Automation rules: Create automated workflows to streamline your social media management.

Sendible is a comprehensive tool that can help you manage your LinkedIn presence and other social media channels effectively.

Sendible pricing :

Creator plan – $29/mo
Traction plan – $89/mo
Scale plan – $199/mo
Advanced Plan –$240/mo
Enterprise plan – $750/mo

8. Klipfolio: A Customizable Dashboard Platform

Klipfolio is a customizable dashboard platform that allows you to visualize your data from various sources, including LinkedIn. Its key features include:

• Customizable dashboards: Create and design dashboards to suit your specific needs and preferences.
• Data visualization: Use charts, graphs, and other visual elements to understand your data more effectively.
• Data integration: Connect Klipfolio to various data sources, including LinkedIn, to get a comprehensive view of your performance.
• Real-time updates: View your data in real-time to stay up-to-date on your performance.
• Collaboration: Share dashboards with team members and colleagues.
• Mobile app: Access your dashboards on your mobile device for on-the-go monitoring.

Klipfolio is a versatile tool that can be used to create custom dashboards for tracking your LinkedIn performance and other data points. Its flexibility and customization options make it a popular choice for businesses and individuals who want to visualize their data in a meaningful way.

Klipfolio pricing :

Free plan – 30 day access to all premium features.
Professional plan – $300/mo
Enterprise plan – Contact klipfolio team

9.Vaizle: A Visual Analytics Platform

Vaizle is a visual analytics platform that offers a range of features for creating interactive dashboards and reports. Its key features include:

• Drag-and-drop interface: Easily create dashboards by dragging and dropping data elements.
• Data visualization: Use charts, graphs, and other visual elements to represent your data.
• Data integration: Connect Vaizle to various data sources, including LinkedIn.
• Interactive dashboards: Create dashboards with interactive elements, such as drill-down capabilities and filters.
• Templates: Use pre-designed templates or create your own from scratch to streamline the dashboard creation process.
• Collaboration: Share dashboards with team members and colleagues.

Vaizle is a powerful tool for creating visually appealing and interactive dashboards to track your LinkedIn performance and other data. Its user-friendly interface and customization options make it a popular choice for businesses looking to visualize their data effectively.

Vaizle pricing :

Regular Plan –$29/mo
Smart plan – $99/mo
Business plan – $299/mo

10. Oktopost: A B2B Social Media Management Platform

Oktopost is a B2B social media management platform that offers a range of features for managing your LinkedIn presence. Its key features include:

• Content scheduling: Schedule posts for multiple social media platforms, including LinkedIn.
• Social media analytics: Track your performance metrics, including engagement and follower growth.
• Lead generation: Identify and nurture leads through your LinkedIn activity.
• Social media advertising: Manage and track your LinkedIn advertising campaigns.
• Team collaboration: Work with team members and clients to manage your social media accounts.
• Integration with CRM: Sync your LinkedIn leads with your CRM system for seamless follow-up.

Oktopost is a comprehensive tool that is particularly well-suited for B2B businesses looking to leverage LinkedIn for lead generation and sales. Its focus on B2B social media makes it a popular choice for companies in this sector.

Oktopost pricing :

Contact for demo

Conclusion :

In conclusion, LinkedIn analytics tools are essential for B2B businesses looking to optimize their presence on the platform. By tracking your performance, analyzing your audience, and identifying areas for improvement, you can maximize your ROI and achieve your business goals.

The best LinkedIn analytics tool for you will depend on your specific needs, budget, and team size. Consider the features discussed in this article and the comparison table to find the tool that best aligns with your goals.

By leveraging the power of LinkedIn analytics tools, you can unlock the full potential of the platform and drive your B2B success.

FAQs :

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