Social media marketing has now become an industry. You need to have an account in one or more of these social platforms to be able to market your products and services. You can no longer rely on the old ways of marketing with just TV, Radio, and newspapers. With the current hype about social media marketing, social media tools have come up. These are meant to help you save time and effort in managing your social media accounts. In this blog, we will be looking at the top 5 best social media marketing tools on the market at the moment.
1. Loomly
With Loomly, you can manage your social media marketing process from start to finish. This user-friendly platform allows you to create, refine, schedule, and evaluate your posts in a single location.
Simplify your social media marketing process by utilizing Loomly’s features to manage digital assets, enhance storytelling, perfect content, approve messaging, connect with your audience, engage your community, track performance, and much more.
Loomly caters to a variety of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, Google, and Snapchat, as well as custom channels.
Loomly Features :
- Loomly offers content creation and customization tools
- It provides optimization tools to tailor posts to each social media platform
- The platform allows for scheduling posts in advance
- Detailed analytics are available to track post-performance and engagement
- Collaboration tools enable team members to work together on content creation and approval
- Loomly supports multiple social media platforms, including custom channels.
Loomly Price :
FREE Version – 15 Days FREE Trial
PAID Version – Start From $26/month (IF Pay Annually)
2. Buffer
Buffer is a widely used scheduling tool that enables marketers to schedule posts on multiple social media platforms. With Buffer, you have the option to customize posts for each platform or publish the same content across all platforms.
Features :
- Content Creation: Create and customize posts with various content formats
- Scheduling: Schedule posts in advance for optimal timing
- Analytics: Track post performance and engagement with detailed analytics
- Team Collaboration: Collaborate with team members on content creation and approval
- Multiple Social Media Platforms: Supports Facebook, Instagram, Twitter, LinkedIn, and Pinterest
- Content Suggestions: Provides content suggestions based on audience and industry
- Integration: Integrates with other tools and platforms, such as Canva, Slack, and Google Analytics
Buffer Price :
FREE Version – FREE with limited features (Manage up to 3 channels)
PAID Version – Start From $5/month per channel (IF Pay Annually)
3. Buzzsumo
Buzzsumo is a comprehensive social media marketing tool that offers advanced filtering options, influencer discovery, social content monitoring, and content trend analysis across various platforms.
Moreover, Buzzsumo helps you uncover the most popular questions asked on forums such as Amazon, Reddit, and Quora. For robust content discovery, curation, and insights, Buzzsumo is a top tool for social media marketers.
Buzzsumo Features :
- Content Discovery: Discover the most popular content on the web by searching for keywords, domains, or topics
- Influencer Discovery: Identify and connect with influencers in your industry to amplify your content reach
- Social Media Monitoring: Monitor your brand, competitors, and industry on social media to stay up-to-date on trends and conversations
- Content Analysis: Analyze content performance across social media platforms to inform your content strategy
- Question Analyzer: Discover the most popular questions being asked on forums like Amazon, Reddit, and Quora
Buzzsumo Price :
FREE Version – 30 Days FREE Trial
PAID Version – Start From $95/month (IF Pay Annually)
4. MeetEdgar
With MeetEdgar, you have access to an all-in-one social media management tool that automates content sharing and optimizes social traffic.
MeetEdgar Features :
- MeetEdgar automates content re-sharing
- It optimizes social traffic and boosts engagement
- The platform offers in-app click tracking through a URL shortener
- MeetEdgar maximizes the ROI of your digital assets
- It is an all-in-one social media management tool
MeetEdgar Price :
FREE Version – FREE Trial Available
PAID Version – Start From $24.91/month (IF Pay Annually)
5.eClincher
eClincher is a versatile content publishing tool that offers features such as publishing, engagement, listening, and analytics. It caters to businesses, brands, and agencies, and supports social media platforms including Facebook, LinkedIn, Instagram, Pinterest, and YouTube.
Scheduling posts with eClincher is straightforward; select your accounts and enter your posts.
eClincher Features :
- Content Publishing: Schedule and publish posts across multiple platforms with customizable content formats.
- Engagement: Tools for commenting, liking, sharing, and monitoring messages and comments from all accounts.
- Listening: Monitor conversations about your brand or industry across social media channels by tracking keywords, hashtags, and competitors.
- Analytics: Detailed analytics to track post performance, and engagement, and measure the ROI of social media efforts.
- Integrations: Integrates with other tools and platforms, such as Canva, Pocket, and Google Analytics.
eClincher Price :
FREE Version – FREE Trial Available
PAID Version – Start From $65/month ($702 with annual plan (10% off))
FAQs :
What are social media marketing tools?
For small businesses and startups, social media marketing is an effective tool for creating awareness about their offerings. It provides a way to sell products and services to a new market and can serve as an entryway into building a customer base.
What is the best SMM tool in 2023?
1. Loomly
2. Buffer
3. Buzzsumo
4. MeetEdgar
5. eClincher
What is the primary objective of marketing through social media?
Utilizing social media platforms to engage with your target audience, enhance brand visibility, boost revenue, and attract website traffic is known as social media marketing
How social media marketing helps businesses?
Businesses can effectively engage with potential and existing customers by utilizing social media marketing, regardless of their size. Social media platforms such as Facebook, Instagram, and LinkedIn serve as discovery and learning tools for brands, enabling them to attract followers and customers. Neglecting these platforms would result in missed opportunities. Effective social media marketing strategies can result in exceptional success, generating loyal brand supporters and driving sales and leads.
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